Hi, my name is Pedro and I am a freelancer strategy consultant with a focus on quantitative analyses.
With a degree in Statistics and five years of experience in corporate strategy roles at the likes of BCG US and Red Bull, I can solve complicated data problems and provide practical recommendations to your business. My guiding principles are to focus on what matters, be an honest thought partner, and act as if I were a co-owner of the business.
Services
I can wear many hats within commercial strategy.
Profitability analysis
What parts of your portfolio are pulling you back instead of propelling you forward? What portfolio innovations can help you increase profitability?
Customer profiling and journey
Do you know your key client personas and how their engagement evolved over time? Are you aware of their biggest pain points throughout their customer journeys?
Analysis of competitor landscape
Are your price and offerings in line with your competitors?
1:1 tutoring for business analysts
Do you plan your analyses before crunching the numbers? Are your presentations compelling and to the point?
examples of PAST PROJECTS
I have worked on strategy projects across many industries, countries, and topics
Profitability per product line estimation
- Where: Freelancing, Italian-American tourism company
- Problem: My client could not estimate the labor costs of each product, limiting its ability to allocate capital and update pricing. That led to a decline in profitablity and the sale of some products at a loss.
- Solution: I estimated the distribution of labor costs across product lines through on-site observations and interviews. Moreover, I identified a gap in the knowledge of physical asset costs (e.ag., vans and bikes) and calculated a product P&L view which also takes these costs into account.
- Outcomes: Client identified that major growth bet was not profitable due to high usage of costly physical assets. Client ended unprofitable contract in that space, saving €0.1MM/year. Client is currently implementing new pricing system which will take into account updated cost information and avoid future losses.
- Skills: Excel modeling, interviews with 15+ employees
Implementation and debugging of AdTech Product
- Where: Delivery Hero (Germany), working directly with LATAM, APAC, and MENA regional teams
- Problem: A new AdTech product was the biggest bet of the year. But it did not generate the expected incremental revenue and leadership could not explain why.
- Solution: I project managed an investigation led by the VP of Global Sales and Revenue that involved 20+ stakeholders. I was able to both manage the project tasks on a high level as well as jump into technical discussions and perform analytics checks on my own. I partnered with regional analytics and tech teams in three continents/apps to test our products and identify technical issues and sales gaps.
- Outcomes: We found several technical glitches that precluded advertisers from being shown. After critical technical improvements and improved sales guidance, the new product grew from €3MM to €10MM within 12 months.
- Skills: Excel modeling, BigQuery, project management
Go-to-market strategy for Fortune 500 distributor
- Where: BCG US, Fortune 500 client
- Problem: Our client, a major distributor, wanted advice on the negotiation of a new contract with a business partner (group purchasing organization).
- Solution: I analyzed transaction data to estimate the impact of the busines partner in customer acquisition as well as potential cannibalization of existing accounts. With that information I ran a pre-post model on the impact of that business partner on overall sales and profitability. The analyses showed that the partnership had significantly hurt our client’s bottom line.
- Outcomes: Our client decided to take our recommendation and not renew the contract. That decision saved our client $118MM over the following eight years.
- Skills: Excel modeling, data manipulation, expert interviews
For a more general overview of my background, check out my CV
what MY PAST COLLEAGUES HAVE TO SAY
Enabling growth
“Working with Pedro helped us clarify and then analyze some of the financial sticking points that were impeding our growth. He was able to extrapolate messy data and help us with ideas on how to improve basic data management. Additionally, his way of presenting and preparing information was very useful and helpful to the analytics geek and non-data-minded people alike. His graphs and data visualizations were very comprehensive and thorough. His reports included sensitivity analyses to confirm hypotheses when data was variable and were complete with context, methodology and data analysis, as well as questions or next steps/solutions. Having an “external” expert eye come in and make sense of different financial data and procedures was great, and we highly recommend working with Pedro to do that!”
Monica Price, Managing Director of BikesPlus
Philipp Wallmeier, colleague at Red Bull Soccer
Team player and analytical support
“I thoroughly enjoyed working with Pedro due to his exceptional team player attitude and willingness to assist at any given time. Above all, his analytical skills were truly impressive. Pedro’s ability to support the team and analyze complex issues significantly contributed to the success of our projects.”
Philipp Wallmeier, colleague at Red Bull Soccer
Pedro Girardi 